Supercar Owners Circle (SOC), the exclusive international community for supercar, hypercar, and vintage car enthusiasts, celebrated its tenth anniversary in grand style by hosting an extraordinary event at Borgo Egnazia in Puglia. On this occasion, Alcantara played a central role as the official lifestyle partner, bringing elegance and craftsmanship.
Alcantara Partner for the Tenth Anniversary of Supercar Owners Circle
EVENTS
ALCANTARA PARTNER FOR THE TENTH ANNIVERSARY OF SUPERCAR OWNERS CIRCLE
Alcantara is the official lifestyle partner of Supercar Owners Circle (SOC). Speed meets elegance and innovation merges with Italian luxury.
“The partnership with Supercar Owners Circle represents the natural union between two worlds where speed meets elegance, and innovation blends with a distinctly Italian luxury.
Alcantara has always collaborated with luxury automotive brands, dressing some of the world’s most exclusive supercars and hypercars, making the driving experience not just a moment of adrenaline but an immersion in the most exclusive luxury,” said Eugenio Lolli, CEO and President of Alcantara S.p.A.
Hypercars, Supercars, and Vintage Cars at the SOC Event
Numerous cars adorned with the Made in Italy material were presented; among them, two Bugatti Chiron Pur Sports, the iconic Ferrari LaFerrari, several Koenigseggs, including Jesko Absolut and Jesko Attack, as well as some models from Pagani Automobili.
Onboard these vehicles, every detail, from the handcrafted finishes to the tactile feel of the material, was designed to enhance both aesthetics and comfort, offering the driver a unique sensory experience that stimulates touch and sight.
Lotus, the automotive partner of the event, captivated the audience with a selection of outstanding models, including two Evija electric hypercars with over 2,000 hp and three models that celebrate the perfect fusion of technology and craftsmanship: the Eletre, Emeya, and Emira, all with Alcantara interiors.
The event saw the participation of 60 teams from around the world, covering over 500 km through the enchanting landscapes of Puglia, passing through historic locations like Alberobello, Matera, and Ostuni. Among the participants were notable figures, including renowned driver Nick Heidfeld, world-famous industrial designer Luca Trazzi, celebrated YouTuber Shmee 150 with his Zenvo TSR-S, and Ameerh Naran with his Koenigsegg Jesko Attack “Vimana.”
