BrandAlcantara embodies all the uniqueness and excellence of a 100% Italian brand. It is an extremely versatile company nourished by continual dialogue with the creative universe, making it a landmark for global organisations in every field of application. These are the values that drive our daily commitment to the future.
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The capsule collection 2019/2020 presented by Y’s x Alcantara last May in Omotesando Hills in Tokyo, has been on sale in October in a dedicated limited Pop-Up in the famous department store Isetan Shinjuku.
The collection represents the apotheosis of the creative binomial between the exclusive Japanese brand and Alcantara, recognized worldwide as an ambassador of Made in Italy. Y’s perfectly interpreted the inimitable soft-touch and the extreme versatility of Alcantara making it the protagonist of the most representative outfit of this new collection.
The Pop-Up Store featured all of the main items of the Y’s catwalk, such as the futuristic silver jacket and the puffy coats.
After the remarkable success of the launch in Shinjuku, the Pop-Up Store was also replicated by ISETAN Sapporo (6-12 November) and by ISETAN Kyoto (13-19 November).
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