ALCANTARA AT MILANO DESIGN WEEK 2025

During Milano Design Week 2025, Alcantara once again affirmed its role as a protagonist in the world of contemporary design. The Made in Italy brand captivated the audience with immersive installations, cutting-edge exhibitions and exclusive collaborations, expressing its identity through a language that weaves together aesthetics, experimentation and creative vision.

Watch the video of Alcantara’s collaborations during Milano Design Week 2025.

At the ADI Design Museum in Milan, the Car Design Award 2025 ceremony took place, organized by Auto&Design in collaboration with Alcantara.

To mark the occasion, Alcantara unveiled an exclusive installation titled “LE ICONE”: a project that celebrates the material and its expressive potential, transforming everyday objects into unique, timeless pieces.

An immersive experience that highlights Alcantara’s versatility and its ability to adapt across a wide range of products and industries, showcased through some of its most prestigious collaborations.

From automotive design with a sensory panel featuring textures dedicated to the sector, to fashion, with the Alcantara jacket from Stone Island’s SS25 collection 4100027 Alcantara®_Stone Island Ghost and the Nello The Ferrari Tool Case by Ferrari, a unique accessory featuring an Alcantara lining and metallic details inspired by the rivets of racing cars; to interior design, with Marcel Wanders’ Tulip armchair upholstered in silver Alcantara; and hi-tech, with the Microsoft Surface Laptop, featuring an exclusive Alcantara-covered keyboard, and the TCL Ai Me, the world’s first modular AI companion robot created to bring human connection to technology, incorporating Alcantara in its Drive Core to enhance sensory performance and futuristic aesthetics.

For the third consecutive year, Alcantara and Archiproducts renewed their collaboration with “À.RIA. A MEDIUM FOR CONNECTION”, presented at Milan Design Week 2025. Inspired by the ethereal element of air, the installation, curated by Milanese architecture studio Studiopepe, transformed the spaces of Via Tortona 31 into dynamic and sensorial environments.

Within this setting, Alcantara was presented in hues inspired by the sky and wind, enriched with delicate peach accents. The central scenographic element is a room featuring a bugnato wall in Alcantara, a relief-patterned surface, created using 3D Thermoforming technology. Alcantara also covered curtains, portals, boiserie elements, poufs, and sofas, creating a fluid and harmonious space where the material took center stage in a fully immersive sensory experience.

As part of the Superdesign Show 2025, the heart of Milan Design Week, the exhibition Unforgettable – 25 Years of Happy Design at Superstudio Più celebrated design history through iconic pieces that have shaped the industry and left their mark on Superstudio’s spaces. Curated by Giulio Cappellini and Leonardo Talarico, the exhibition brought together leading Made in Italy brands and international designers who have defined the legacy of Superstudio Più, presenting a selection of timeless works.

For the occasion, Alcantara showcased Alcantara-Wood, a project created by the Japanese design studio Nendo for an exhibition at Palazzo Reale, Milan, in 2015. Nendo’s work explores a new material perception, evoking the craftsmanship of master cabinetmakers’ inlays, reinterpreted with Japanese harmony and composure.

In the exclusive setting of the Automobile Club Italiano on Corso Venezia 43, in the heart of Milan, Alcantara took part in the exhibition Driving the Future, organized by ACI.

The exhibition explored the evolution of the automobile over time, narrating the dialogue between tradition and innovation through the five senses, with Alcantara naturally focusing on touch. Guests had the opportunity to experience the material firsthand, appreciating the wide range of customizations it enables, immersing themselves in its signature soft touch, aesthetic beauty and functional qualities that define its uniqueness.

During Milan Design Week 2025, Alcantara further strengthened its role as a key player on the international design scene, once again demonstrating its ability to transcend boundaries, adapting with versatility and creativity to different industries while remaining at the forefront of innovation.